If you’ve had the chance to wander into Tantrum since its opening last summer, you have already experienced the peculiar feeling that you’ve been transported to a place that, at one time or another, we’ve all wanted to be. Not because the toys are unique and amazing (they are), and not because everything feels perfect and unaltered by the years. Not even because three year old Thisbe took quarters from the register and offered your kid a free ride on the mechanical seal. Its because they care, and it shows.

Because Amanda Weld and Michelle Spear dreamed up this little world near the corner of Carl & Cole where both parents and kids could enjoy themselves, take a trip back in time, or just live in the moment. Indeed I am the sentimental type, but guess what? So are you. And the beautiful toys and the vintage Beatles memorabilia cards that sit side by side remind you that we’re all kids. We all want to play, and live in the moment and remember, and be young again.

So let’s talk about where it began. Every business begins with a vision, real people, and a story. Here’s the story. Involved in performance art at the start, Amanda recalls her first creative endeavor:

“When I was five or six, I had a sleep over with two or three other girls and I made everyone stay up helping me write a puppet play. The idea was that we could surprise everyone's parents with it when they got picked up in the morning. Needless to say, it was not as well performed or received as I had imagined it would be.”

The same combination of creative talent and critical focus on quality shines through today. Tantrum is not her first business venture. She recounts her previous shop, Poe Studio, a children's clothing and gift store in Charleston, South Carolina:

I was 25 and newly married. (We marry young down south.) I had been managing a print shop that sold cheap prints to tourists and framed them in badly made frames. I quit that to make a living as an illustrator and after graduating (as a Design-illustration major at the Savannah College of Art), Poe Studio was really supposed to be my studio with some kick-knacks up front (if anyone bothered to wander in). I was painting portraits, mostly, and then I heard about such a thing as a "gift show" and with credit card in hand-went to the NY international Gift Show. I hated to shop but had a blast shopping for others! Before I knew it the 300 ft space was filled and the illustration business (or lack thereof) was buried for another day.

The move to San Francisco came a few years later. During a west coast tour of her husband Richard’s  band, A Decent Animal, she decided a more permanent relocation was in order and in 2007, Amanda sold Poe Studio to one of her long-time employees and moved to SF, into a two bedroom apartment above Vierra & Friends Salon.

Fast forward a bit and Amanda, now a five year Cole Valley resident with her husband Richard, 8 year old son Henry and 3.9 year old daughter Thisbe, was still known for throwing amazing vintage-themed birthday parties for her son. Between fond memories of her days at Poe Studio, and hearing friend after friend encourage her to open up a new shop, she eventually decided they were right, and began talking with others about the idea.

And then fate, (as fate does) challenged her resolve by giving her exactly what she needed  only a few months later. Occasions, the bath & body boutique literally around the corner from home, was closing up shop, leaving the perfect space. “It was a chicken before egg scenario. My husband spotted the "Going Out of Business" sign in their window before I had seriously considered opening another store. Then it was like...’Yeah right! Like it could ever happen to open something so close-so quickly!’ ”

As the momentum continued forward, one of the friends she had consulted was Michelle Spear: “Amanda reached out to discuss her opportunity and get my opinion on things. The more I heard, the more I got excited and inspired. From there, it just snowballed into this awesome creative [process] back and forth. We set up a room in my house, covered it with all of our thoughts and ideas and fully concepted the store’s vision. Amanda had an awesome core idea and together we added more and more into it to make Tantrum what it is today. (Miraculous that we did all of that in 2 months! It makes me smile thinking about it.)”

ColeValleySF is a website dedicated to the Cole Valley neighborhood and its' residents. Here, we are a resource of information - everything Cole Valley (and sometimes a little bit Upper Haight and Inner Sunset). 

The ColeValleySF Team is seeking volunteer writers! We want this blog to be the best it can be and need a few more cooks in the kitchen, if you know what we mean. We are looking for volunteers who have a good writing voice and are interested in writing about local neighborhood stories. Some story examples include:

• spotlighting local businesses (new and old)
• reporting for an event (i.e. Cole Valley Street Fair in September)
• local news stories
• photo walks and other adventures

All are welcome to apply, however we prefer those living in Cole Valley neighborhood, are good writers and have a general interest in Cole Valley and of course writing. We are looking for writers who can commit to a minimum 1-2 hours per month and maybe more if it works out. 

So you want to apply? Awesome!! Please send us a writing sample (no academic papers please, a blog writing sample is just fine), any blog ideas you might have for ColeValleySF, and a little bit about yourself and why you want to write for us! Send all this to: colevalleysf.webmaster(at)gmail(dot)com.

Got more questions? Feel free to email us and ask us via email or tweet at us on Twitter (@colevalleysf).

Thanks for your interest and we'll get back to you soon!

Best,

The ColeValleySF Team