Many still remember, Tassajara Bakery at Cole and Parnassus. The bakery came into Cole Valley in 1976 and sparked a bakery revolution in San Francisco. Interesting fact, Tassajara Bakery was spin off of the delicious breads the Tassajara Zen Center in Carmel made. Neighbors and bread lovers mourned the closing of Tassajara in 1999.
In 2001, a French-born baker, Pascal Rigo, rented the space for his bakery, La Boulange (formerly named Bay Bread). La Boulange, greatly known for their French-inspired decor and menus, and the pink envelopes, was sold to Starbucks in 2012 for $100 million. The deal was seen as a strategic move by Starbucks to gain a bigger presence in the food business, particularly expand their bakery and food products.
"After more than 40 years, we will be able to say that we are bakers, too," Howard Schultz, CEO at Starbucks, said at the time.
But at what price? Pascal Rigo is now out of a job (is leaving his post as VP at Starbucks) and now Starbucks are bakers. And those tasty treats and French decor will only be a memory.
What do you think of this news? And next question, what will go into the La Boulange storefront come September? We're hoping for another bakery!